Wednesday, 23 September 2015
Tuesday, 8 September 2015
Traffic To Your Site - 3 Proven Ways!
What is the number one hurdle for anyone selling anything on the internet? Traffic - I'm going to show you how to get more traffic to your site.
Whether you have the best product/service in the world, or you have the best sales letter within your industry or niche, if prospects are not seeing your offer, you're not going to make any money!
Simply put, this is why we marketers spend considerable amounts of time, effort and money trying to put offers in front of targeted leads - notice I said "targeted leads" it's an interesting point and I'll come back to this perhaps another day.
Let's get started on 3 proven strategies you can start using today to get more traffic to your site... And remember, were not even touching the surface - I'll explain more ways to attract clients/customers/subscribers in future posts.
#1: Search Engine Marketing (Optimization)
There are 2 ways to get traffic from search engines:
• Free Method - ranking well for targeted keywords encourages search engines such as Google to list your site organically in their search results. Obviously the higher you are listed means more prospects will see you.
• Paid Method - I'm sure you've all seen the sponsored results (ads) on search engines such as Google, Bing or Yahoo. This method is called "Pay Per Click" marketing - simply put, you pay when someone clicks your ad.
Both strategies are equally important and both should be used. Obtaining Organic Search Engine results is your essential long term method whereby it can provide traffic for months (or years) after your pages are indexed. Pay Per Click is short term but well worth it as the traffic is targeted and instantaneous.
#2: Buying Ads
Buying targeted ads is another strategy for getting your offer in front of willing prospects. Online and offline methods include;
• Sites such as Bing, inMobi and AdMob (and many more) allow you to Purchase banner/text ads where your ads will be displayed on highly targeted niche sites.
• Buying solo ads - my personal favorite. You need to know what you're doing here. As per much of the Make Money Online industry, there are many unscrupulous operators out there and you need to know who to deal with - otherwise you'll unnecessarily blow too much money.
• Buying blog ads - approaching blog administrators and requesting some ad space on their site. You can make them an offer to buy/lease the space or offer them a percentage of your commission if it's an affiliate offer your advertising.
• Using offline publications such as niche magazines or newspapers to advertise and buying ad space.
#3: Social Media Marketing
In this day and age, you'd have been living under a rock if you didn't know the importance of social media marketing when it comes to putting your offer I front of eager prospects. The best thing is its generally Free Marketing. Building relationships, building networks and building a list of contacts are all key components of marketing and that's no different to Internet (Online) Marketing. Needless to say, start building your social media networks and start building a good reputation in your niche - you'll benefit by leveraging your reputation, expertise, content and networks.
Lets start with some of the biggest social media sites out there:
• Facebook (maybe the biggest). You can leverage and source targeted traffic by finding and creating niche specific groups/pages.
• Digg.com is just one of many social bookmarking sites. Share your content - there's a good chance (if it's good), it will go viral.
• Squidoo.com is one of many Web 2.0 content sites. Great avenue to create one page websites specific to your chosen niche. Google is known to crawl and rank these pages well.
Now I hear you asking... Which Strategy is Right For You?
In order to have an overall marketing strategy with your number 1 aim, to get traffic to your site, it isn't just one that will work - it's always best to combine all strategies to achieve the best results. Remember the 3 strategies I've talked about here are proven and time-tested marketing methods - and this is just the tip of the iceberg.
For more marketing methods which will help you unleash a nearly unstoppable flow of qualified leads and traffic, Click the Traffic Generation Club tab at the top of the blog to claim your FREE Silver Membership at TrafficGenerationClub (normally $27.00).
http://charliejonesonline.com/blog Article Source: http://EzineArticles.com/8249547
Whether you have the best product/service in the world, or you have the best sales letter within your industry or niche, if prospects are not seeing your offer, you're not going to make any money!
Simply put, this is why we marketers spend considerable amounts of time, effort and money trying to put offers in front of targeted leads - notice I said "targeted leads" it's an interesting point and I'll come back to this perhaps another day.
Let's get started on 3 proven strategies you can start using today to get more traffic to your site... And remember, were not even touching the surface - I'll explain more ways to attract clients/customers/subscribers in future posts.
#1: Search Engine Marketing (Optimization)
There are 2 ways to get traffic from search engines:
• Free Method - ranking well for targeted keywords encourages search engines such as Google to list your site organically in their search results. Obviously the higher you are listed means more prospects will see you.
• Paid Method - I'm sure you've all seen the sponsored results (ads) on search engines such as Google, Bing or Yahoo. This method is called "Pay Per Click" marketing - simply put, you pay when someone clicks your ad.
Both strategies are equally important and both should be used. Obtaining Organic Search Engine results is your essential long term method whereby it can provide traffic for months (or years) after your pages are indexed. Pay Per Click is short term but well worth it as the traffic is targeted and instantaneous.
#2: Buying Ads
Buying targeted ads is another strategy for getting your offer in front of willing prospects. Online and offline methods include;
• Sites such as Bing, inMobi and AdMob (and many more) allow you to Purchase banner/text ads where your ads will be displayed on highly targeted niche sites.
• Buying solo ads - my personal favorite. You need to know what you're doing here. As per much of the Make Money Online industry, there are many unscrupulous operators out there and you need to know who to deal with - otherwise you'll unnecessarily blow too much money.
• Buying blog ads - approaching blog administrators and requesting some ad space on their site. You can make them an offer to buy/lease the space or offer them a percentage of your commission if it's an affiliate offer your advertising.
• Using offline publications such as niche magazines or newspapers to advertise and buying ad space.
#3: Social Media Marketing
In this day and age, you'd have been living under a rock if you didn't know the importance of social media marketing when it comes to putting your offer I front of eager prospects. The best thing is its generally Free Marketing. Building relationships, building networks and building a list of contacts are all key components of marketing and that's no different to Internet (Online) Marketing. Needless to say, start building your social media networks and start building a good reputation in your niche - you'll benefit by leveraging your reputation, expertise, content and networks.
Lets start with some of the biggest social media sites out there:
• Facebook (maybe the biggest). You can leverage and source targeted traffic by finding and creating niche specific groups/pages.
• Digg.com is just one of many social bookmarking sites. Share your content - there's a good chance (if it's good), it will go viral.
• Squidoo.com is one of many Web 2.0 content sites. Great avenue to create one page websites specific to your chosen niche. Google is known to crawl and rank these pages well.
Now I hear you asking... Which Strategy is Right For You?
In order to have an overall marketing strategy with your number 1 aim, to get traffic to your site, it isn't just one that will work - it's always best to combine all strategies to achieve the best results. Remember the 3 strategies I've talked about here are proven and time-tested marketing methods - and this is just the tip of the iceberg.
For more marketing methods which will help you unleash a nearly unstoppable flow of qualified leads and traffic, Click the Traffic Generation Club tab at the top of the blog to claim your FREE Silver Membership at TrafficGenerationClub (normally $27.00).
http://charliejonesonline.com/blog Article Source: http://EzineArticles.com/8249547
....Click to Watch A Free Traffic Training Mastermind Video By Internet Marketer Sarah Staar...
Saturday, 5 September 2015
Website Traffic Generation Planning and Methodologies
Real Estate internet marketing is like any other kind of marketing, you're trying to reach a niche market and must plan accordingly. You have to start by identifying your target market in order to develop your message convey exactly the kind of high value business proposition which your niche will respond to.
The first steps are to:
1) Identify your target market; start with geo targeting and work with the demographics from there
2) Decide how you want to be perceived by this target market and decide how you'll foster this perception
3) Identify and refine your value proposition
Once you've done this, the next step is to develop and distribute your value proposition, making sure that your value proposition is perceived by your target market exactly as intended - in marketing, shaping consumer perception isn't just the most important thing: it's everything.
You have to start by positioning yourself to be perceived in a specific way; from here, you'll need to maintain, develop, grow or alter this market position as you deem necessary.
The real challenge is putting these principles into action:
Driving Traffic
There are some important principles of traffic generation you need to understand in order to be successful at bringing visitors into your website.
There are both principles and rules of traffic generation; principles have to do with your approach to the task and the rules are the practical nuts and bolts of driving traffic. You need to have an understanding of the larger picture before you can successfully put the practical techniques into action.
What you'll usually see a lot of is the techniques alone. While this is still valuable information, you probably won't get far with these techniques if you aren't versed in the underlying principles of traffic generation.
These are the most important principles of traffic generation:
* Traffic generation isn't a black art - it's something which largely relies on common sense and methods which can be replicated with consistent results.
* The reason people usually fail in their traffic generation efforts is that they don't truly commit to making traffic generation techniques a fully integrated part of their business strategy.
* You need to create a plan for driving traffic. Think of it as a road map; follow it, but remember that it's not carved in stone. Your plan can and should evolve to reflect your real life experience and results.
* Continually test and track the results of your traffic generation efforts - and adjust your plan accordingly.
* Set goals for yourself and as you meet them, raise the bar; traffic generation is a process, not a single objective.
* Don't be discouraged if you don't see results immediately.
* Remember that driving traffic begins with building your site - Why is this? Because your site should be built from the ground up with visitors in mind. Look at other sites in your industry to gain an understanding of patterns of visitor behavior.
See what these other sites are doing; don't hesitate to take a page from your competition's playbook if you see something which is working for them.
This is where things can become challenging; it's something like standing in Grand Central Station at rush hour with a megaphone, trying to be heard above the noise of the crowd. The goal here is to get the attention of your target market and get them to come to your site.
All business is arbitrage. You're taking something which is cheap (to you, at least) and exchanging it for something of higher value - buy low, sell high.
For example, SEO and other free traffic generation strategies essentially trade your time for traffic which is of higher value to you; this value may be measured directly in monetary terms or in other means (for instance, as signups to a list). The same is true of paid methods of driving traffic like PPC advertising; you're paying what you deem to be a small amount for something else which you see as more valuable.
If you've been reading carefully so far, you may have noticed that I haven't said a word about being indexed by the search engines; that's because this falls under the heading of techniques, not the principles of traffic generation. While you do of course want to be indexed, this isn't your primary objective - and it's something which will happen naturally as you work to drive traffic using other strategies.
Don't lose sleep over the search engine crawlers; they will come sooner or later. Remember that even once your site is indexed, it's no guarantee that visitors will follow. Focusing on being indexed is losing sight of the forest for the trees. This will happen anyway as a side effect of using other traffic generation methods. What you should be focused on is getting targeted traffic to your site. For instance, if you exchange links with another site (or even a directory) relevant to your industry, the search engine crawlers will follow these links when indexing this other site and voila! Your site will be indexed.
What you need to do is to let the web know that your site is there while simultaneously driving targeted traffic. The best way to do so is to create links to your site from other sites; not only do these result in your site being indexed, but back links are great SEO and of course, they can generate traffic directly through visitor clicks.
Here are a few things you can do to start driving traffic almost immediately:
* Whenever you add new content to your site or blog, submit this content to the social bookmarking sites (Digg, Technorati, etc.). Make an effort to give your posts attention-getting titles so that people will be interested in reading your content.
* Post comments on blogs which have a similar audience to the one you're trying to reach. Don't post comment spam; write real, thoughtful comments and include a link back to your own site.
* Start contributing to forums and message boards relevant to your industry.
* Create an RSS feed for your site or blog and submit this feed to directories.
* Write articles on your niche topic and submit them to directories article directories.
* Join link exchanges
* Build a linkwheel; create blogs and pages on platforms like HubPages, Squidoo, Facebook, etc. and link them to each other in a web ring-style structure. This helps the search engines identify the topic of your site and will improve your page rank as well.
These techniques can start driving traffic to your site very quickly; if you implement all of these methods and follow the basic principles of traffic generation, you really can't fail at bringing in targeted traffic.
So why do so many people fail at traffic generation? Because they don't stick with it and follow through; far too many website owners give up after a few days or a few weeks, saying that it's just too much work for too little result - instead of analyzing their efforts and figuring out what is and isn't working for them.
So how about search engine optimization (SEO)? Here's what you really need to know about
1) Focusing on search engines rather than your potential customers is always a losing bet. If you're putting all of your energy towards keeping up with the search engines and their constantly evolving algorithms, you're losing sight of your visitors.
2) Optimizing your site for very competitive (i.e. popular) keywords means fighting an uphill battle with no guarantee of success.
3) Generally speaking, you'll do best with long tail keywords; these require far less work in terms of optimizing your content. Long tail keywords are also very effective at attracting targeted traffic. The effort you put into optimizing your content for long tail keywords will bring you much better results than the same amount of time and effort spent optimizing your site for popular keywords.
4) Offsite optimization is just as important (if not more so) than on site SEO. Back links can do wonders for your traffic; but remember to keep all of your efforts focused on visitors, not search engines whether you're working on on-site or offsite SEO.
5) Base your traffic generation strategy on visitors and the search engines will follow.
6) As you develop and implement SEO techniques, always keep in mind how people actually look for information online - that's why long tail keywords are so important. It's a lot easier to rank high in the search results for long tail keywords. Being in the top 10 on Google for several long tail keywords will bring you a lot more traffic than being on the 10th page of results for a highly competitive keyword (which is where you'll start out if you're very lucky if you choose to go this route).
Remember that it's a long way to the top; be patient and enjoy the view on your way up. Stick with it and you'll eventually have more traffic than you know what to do with!
Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how to outsmart your competitor, ethically dominate the search engines, and legally siphon off tons of cash in hand buyers from your website! Get a customized FREE report on what is wrong with your website! http://internetmarketingconsultinggroup.com/outsourcing/
Article Source: http://EzineArticles.com/3376239
Thursday, 3 September 2015
Traffic Driving Internet Marketing Promotion Ideas
Internet marketing promotion serves two main purposes: 1) Driving
traffic to a website; 2) Ensuring that the traffic is targeted
traffic.
It is really crucial that your promotional efforts fulfill both
of these purposes. Without traffic, a website is nothing more
than a piece of art that is taking up space on the World Wide
Web.
Like an incredible, decked out building that is vacant, it
is simply decoration that accomplishes nothing. On the other
hand, a website that has loads of traffic and tons of unique
visitors per day is no more effective than the website that has
no traffic if the traffic visiting the website is not targeted
traffic.
Thus, if either of the two main purposes of internet
marketing promotion is not fulfilled, your business likely will
not benefit from your promotion efforts.
In order to drive traffic to a website, getting the website
listed in the search engines, either through search engine
optimization or through pay-per-click advertising is pretty
important.
Search engine marketing is undoubtedly one of the most
effective forms of internet marketing promotion in existence. The
majority of internet users who seek information via the internet
us the search engines to gather information, so a search engine
listing can be extremely fruitful in driving traffic to your
website.
In order for that traffic to be targeted, your search engine
marketing campaigns have to be carefully designed.
Keyword
research to determine the popularity of certain keywords and
keyword phrases among your target audience is essential to
designing an effective search engine marketing strategy.
Using
the right keywords for your target audience will increase your
website's potential for receiving targeted traffic. The titles of
your web pages and their descriptions that show up in search
engine results also play a large role in getting internet users
to click-through to your website and to view what you are
offering or displaying on your website.
In addition to search engine marketing, there are other internet
marketing promotion techniques that have potential for driving
qualified traffic to your website. These include:
Link exchanges
Banner advertising
Publishing of expert articles
Email marketing
Starting your own affiliate program
Listing your website in directories
Listing your website in portals
Buying advertisements in ezines
Participating in newsgroups and online forums
Using shopping bots
In addition to these internet marketing promotion ideas, you can
also attract visitors to your website through more traditional
marketing methods.
For instance, you can issue press releases to gain media
exposure; place classified advertisements in newspapers or
industry-related magazines; deliver advertisements or coupons
through direct mail; advertise on radio stations or television
stations; engage in telemarketing; put up billboards; participate
in trade shows; or even hold seminars in which you share your
expertise and promote your internet business.
There are many different ways to drive traffic to your website.
Opening your mind to the possibilities of both online and offline
advertising for the purpose of driving qualified, targeted
traffic to your website is the first step to devising an internet
marketing promotion strategy that will be wildly successful.
Both modern internet marketing tactics and traditional marketing
methods can be used to promote your internet-based business.
Conducting market research to clearly define your target market
and to learn about the characteristics of your target market is
crucial to successfully promoting any business through marketing
or advertising efforts.
For some people, designing and administering their marketing
program for their internet business is something they can do
themselves.
Others may benefit from professional services from expert
marketers who know how to market an internet-based business using
both state-of-the-art and traditional marketing methods.
Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at [http://BiznessTips.com]
Article Source: http://EzineArticles.com/?expert=Christopher_J_Enders
traffic to a website; 2) Ensuring that the traffic is targeted
traffic.
It is really crucial that your promotional efforts fulfill both
of these purposes. Without traffic, a website is nothing more
than a piece of art that is taking up space on the World Wide
Web.
Like an incredible, decked out building that is vacant, it
is simply decoration that accomplishes nothing. On the other
hand, a website that has loads of traffic and tons of unique
visitors per day is no more effective than the website that has
no traffic if the traffic visiting the website is not targeted
traffic.
Thus, if either of the two main purposes of internet
marketing promotion is not fulfilled, your business likely will
not benefit from your promotion efforts.
In order to drive traffic to a website, getting the website
listed in the search engines, either through search engine
optimization or through pay-per-click advertising is pretty
important.
Search engine marketing is undoubtedly one of the most
effective forms of internet marketing promotion in existence. The
majority of internet users who seek information via the internet
us the search engines to gather information, so a search engine
listing can be extremely fruitful in driving traffic to your
website.
In order for that traffic to be targeted, your search engine
marketing campaigns have to be carefully designed.
Keyword
research to determine the popularity of certain keywords and
keyword phrases among your target audience is essential to
designing an effective search engine marketing strategy.
Using
the right keywords for your target audience will increase your
website's potential for receiving targeted traffic. The titles of
your web pages and their descriptions that show up in search
engine results also play a large role in getting internet users
to click-through to your website and to view what you are
offering or displaying on your website.
In addition to search engine marketing, there are other internet
marketing promotion techniques that have potential for driving
qualified traffic to your website. These include:
Link exchanges
Banner advertising
Publishing of expert articles
Email marketing
Starting your own affiliate program
Listing your website in directories
Listing your website in portals
Buying advertisements in ezines
Participating in newsgroups and online forums
Using shopping bots
In addition to these internet marketing promotion ideas, you can
also attract visitors to your website through more traditional
marketing methods.
For instance, you can issue press releases to gain media
exposure; place classified advertisements in newspapers or
industry-related magazines; deliver advertisements or coupons
through direct mail; advertise on radio stations or television
stations; engage in telemarketing; put up billboards; participate
in trade shows; or even hold seminars in which you share your
expertise and promote your internet business.
There are many different ways to drive traffic to your website.
Opening your mind to the possibilities of both online and offline
advertising for the purpose of driving qualified, targeted
traffic to your website is the first step to devising an internet
marketing promotion strategy that will be wildly successful.
Both modern internet marketing tactics and traditional marketing
methods can be used to promote your internet-based business.
Conducting market research to clearly define your target market
and to learn about the characteristics of your target market is
crucial to successfully promoting any business through marketing
or advertising efforts.
For some people, designing and administering their marketing
program for their internet business is something they can do
themselves.
Others may benefit from professional services from expert
marketers who know how to market an internet-based business using
both state-of-the-art and traditional marketing methods.
Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at [http://BiznessTips.com]
Article Source: http://EzineArticles.com/?expert=Christopher_J_Enders
>>How to Get Targeted Traffic To Your Website In Under An Hour<<
Subscribe to:
Posts (Atom)